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Tally Spotlight: Finding Focus in an Ever Changing Landscape


I did not start out in Marketing. I didn’t even start out in Sales. I started my professional, adult life in Pharmacy. It seemed like the smart move back in 2005 - steady and structured with a good paycheck to boot. Except I was miserable. It was at this moment I realized I knew nothing.


Fast forward ten years later and I’m working as the Business Development Manager (read Sales Manager) at a legal firm. Like Frankie, I was traveling constantly, attending conventions and seminars, expanding my network and learning so much. I was thriving….except I hated the Sales-y aspect of it all. What I was most interested in was the more behind the scenes marketing of it all. Email lists, A/B testing, social media, web design….this was all so incredibly interesting to me and the psychology of it all enthralled me. So when the Marketing Manager position opened up within my office, I jumped at it.


Now, I don’t know about you, but I personally would think shifting someone who is already well versed in the company, specifically the marketing department (I actually handled a LOT of the work behind the scenes), who has relationships with our biggest clients and is well known within the industry would be the perfect choice to fill the position. Instead, the company hired a 22 year old, fresh out of school, who’s only experience was upscale retail. All because I “didn’t have a degree in Marketing”. No, sorry, I only have degrees in Public Relations, Communication Studies, and Public Relations. My bad. So what did I do? Cut off my nose to spite my face and went to get my Masters in Marketing. That’ll teach ‘em.


While my reasonings were spiteful and my thought process was laughable, I thoroughly enjoyed learning the reasoning behind everything I’d already been doing at the legal firm. I now knew the why behind the processes I’d been following previously and was super excited to actually use them. Except, and here’s the kicker, I was now over qualified for pretty much every marketing position I could find. So I ended up right back in Sales. For a Digital Marketing Company. Hey, at least I was dream job adjacent…right?


Wrong. All this did was make me want to do the actual, behind the scenes work even more. Because I knew I could do it. And I could do it better. And I could do it cheaper. So that’s exactly what I decided to do, but I knew I couldn't do it alone. Enter Frankie.


I’m lucky enough to have Frankie in my life already (she’s about to be my sister-in-law), but I knew that with our combined knowledge, experience and work ethic, we could rock this and help small businesses grow along the way. And we have been. It’s definitely been a rollercoaster, and prioritizing the important things along with time management has developed into a huge focus in my life. Unlike Frankie, I bartend at night so there is no early to bed, early to rise for me. But I still work best with a routine, and I spend time every morning (whether it’s 7am or 10am depending on how late I worked the night before) focusing on myself: a good cup of coffee, a personal development book, and my planner. Sometimes even yoga and meditation. Whatever makes my heart happy and brings me back to focus. Because I’m not sure if you know this, but the digital world changes….constantly. Social media can literally change overnight. So I need some concrete foundations, routines, and focus in my life. And you know what? Now I can rock and roll right along with the ever changing digital landscape. You want to as well? Well hi, it’s nice to meet you, and I’d love to help. =)



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